Beauty just got smarter - introducing our newest online tools

L’Oreal Paris presents new cutting-edge technology to help you choose the best products for you: Use your phone or computer camera to preview over 100 shades of make-up and hair colors with our new augmented reality try-on tools. Get a tailored skincare routine from our new online skin analysis tool, Skin Genius—powered by AI, backed by dermatologists. Start experimenting now and find the best products for you.